# How do I personalize Web Experiences with Lift AI intent?

**Who can use this feature?**

Available on **Web Experiences** (Includes Chat)

Available to **Admins** **Workspace Managers**

[Billing Center](https://app.chilipiper.com/billing-center) | [Get a Demo](https://www.chilipiper.com/request-demo)

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Lift AI scores every website visitor's likelihood to buy in real time. Connecting Lift AI to Chili Piper lets you use that intent — as a 0 to 100 **score** or as a **Low**, **Medium**, or **High** **segment** — inside Web Experience rules so the right visitors see the right Chat journey, Announcement, or Offer.

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#### Table of Contents

- [Prerequisites](#prerequisites)
- [Connect Lift AI in Chili Piper](#connect-lift-ai-in-chili-piper)
- [Use Lift AI in Web Experience rules](#use-lift-ai-in-web-experience-rules)
- [Limitations](#limitations)

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## Prerequisites

- An active **Lift AI** subscription with the Lift AI tracking script installed on pages where your Chili Piper Web Experiences run;
- At least one Web Experience — **Chat**, **Announcement**, or **Offer** — already deployed on your website.

> **Note:** No additional code changes are required once the Lift AI script is on the page. Chili Piper reads the intent score and segment from Lift AI via API in real time.

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## Connect Lift AI in Chili Piper

1. Go into the **Admin Center** and open **Deanonymization Data Provider**;
2. Locate the **Lift AI** tile and click **Enable**:

![Deanonymization Data Provider page with the Lift AI tile and Enable button visible](screenshots/01-lift-ai-tile.png)

3. Confirm in the pop-up that appears. That's it — no API key or additional setup is required.

> **Important:** Make sure the **Lift AI tracking script** is properly installed on the pages where your Web Experiences run. This is what enables Chili Piper to read the intent score and segment.

> **Note:** Lift AI can be enabled alongside other supported providers such as **6sense**, **Bombora**, and **Leadfeeder**. Enabling more than one provider at the same time does not cause conflicts.

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## Use Lift AI in Web Experience rules

Once Lift AI is connected, a new object called **De-Anonymized Person** becomes available in the rule builder. It exposes two attributes you can use in any rule condition:

- **Intent score** — a numeric value from 0 to 100;
- **Intent segment** — **Low**, **Medium**, or **High**.

![Web Experience rule builder showing the De-Anonymized Person object expanded with Intent score and Intent segment attributes](screenshots/02-de-anonymized-person-rule.png)

You can reference these attributes in two places:

- In the **trigger** of a Web Experience, to decide whether it appears for a given visitor;
- In **downstream rules** within a Chat journey, to control which path a visitor follows after they engage.

The same **De-Anonymized Person** object is available across:

- **Chat** journeys;
- **Announcements**;
- **Offers**.

> **Recommendation:** Use the **Intent score** with an **equal to or greater than** condition. This lets you pick a threshold (for example, `Intent score ≥ 70`) and only trigger the Chat or Web Experience once a visitor's intent reaches that level — so you engage your highest-intent visitors without having to define exact score ranges.

**Example uses:**

- Show a "Talk to sales now" Offer when **Intent segment** is **High**;
- Route visitors with **Intent score** greater than or equal to 80 into a high-touch branch of a Chat journey;
- Suppress an Announcement for visitors with **Intent segment** of **Low**.

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## Limitations

- Requires an active **Lift AI** subscription;
- Lift AI intent is available in **Web Experiences** only and is not supported in **Concierge**;
- Intent is evaluated at the moment a rule runs. Subsequent changes to a visitor's score or segment do not retroactively re-evaluate an active session.