---
title: "Tracking UTM Parameters via Chat"
source_url: https://help.chilipiper.com/hc/en-us/articles/31275615886867-Tracking-UTM-Parameters-via-Chat
article_id: 31275615886867
updated_at: 2026-04-23T12:27:44Z
---

## Who can use this feature?

Available on All Products or Routing & Scheduling

Available to Only Admins

[Billing Center](https://fire.chilipiper.com/fire/admin/billing/overview) [Get a Demo](https://www.chilipiper.com/request-demo?utm_source=zendesk&utm_medium=help-center&utm_campaign=chili-hub)

UTM parameters are beneficial for your marketing/sales efforts because they allow you to monitor your conversions, track an ad campaign's effectiveness, and see the sources getting people to book meetings with your team.

This article will show you how to pass these UTM parameters through Chat to Chili Piper and Salesforce.

* * *

#### Table of Contents

  * Mapping the UTM-related Data Fields
  * How do I see these values for a Prospect in Chili Piper?



* * *

## Mapping the UTM-related Data Fields

Before proceeding with these configuration steps, we recommend checking [**this article**](https://help.chilipiper.com/hc/en-us/articles/27607845025555-Setting-up-Data-Fields)**** if you are unfamiliar with Data Fields, as we will use them to configure and track the required UTMs.

  1. Navigate to the Command Center's Data Fields section **here** or in the left-hand menu:  
![](https://help.chilipiper.com/hc/article_attachments/31275615844627)  

  2. By default, you will find the UTM-related fields below to be used. How it works: Original fields are first populated and not overwritten, and Recent fields are overwritten.  
  
Original UTM Term  
Original UTM Campaign  
Original UTM Source  
Original UTM Medium  
Original UTM Content  
Recent UTM Term  
Recent UTM Campaign  
Recent UTM Source  
Recent UTM Medium  
Recent UTM Content


  1. Click "Open" next to the UTM-related field you want to map. Each field has a unique configuration, so the mapping needs to be done individually.  
![](https://help.chilipiper.com/hc/article_attachments/31275636904339)  

  2. Click "Add Mapping", then select the Object and Fields you want to map it with. You can map to more than one field if you would like to.  
![](https://help.chilipiper.com/hc/article_attachments/31275615855507)  

  3. If you mapped multiple fields, you can drag them around to tell which Chili Piper should resolve dynamic tags and skip guest forms for prospects.  
![](https://help.chilipiper.com/hc/article_attachments/31275615859091)  

  4. Toggle the Overwrite button if you want the field values to be updated with the most recent submission.   
![](https://help.chilipiper.com/hc/article_attachments/31275636922771)This setting behaves the following way:

**Overwrite Setting** | **Value in Salesforce Field** | **Result**  
---|---|---  
Enabled | Null | The field is updated with new value  
Enabled | Not Null | The field is updated with new value  
Disabled | Null | The field is updated with new value  
Disabled | Not Null | The field preserves the existing value  
  5. **Publish your changes!**



Once the required UTMs are mapped, if there are UTMs in your landing page's URL and Chat is initiated, Chili Piper will automatically parse the UTM values from the URL and populate the default UTM fields with these values. If the fields are mapped, these values will also sync with the associated Salesforce record.  
For example, you would see your URL similar to this example:

[https:///www.chilipiper.com/request-demo?utm_source=google&utm_campaign=Search_Brand_2024](https:///www.chilipiper.com/request-demo?utm_source=google&utm_campaign=Search_Brand_2024)

Also, we would write "Google" for the UTM Source and "Search_Brand_2024" for the UTM Campaign fields you mapped in your Data Fields.

* * *

## How do I see these values for a Prospect in Chili Piper?

You can check them in your Chat's Inbox with just a few clicks. Here's how:

  1. Access your [**Chat Inbox**](https://fire.chilipiper.com/app/inbox/) and click the conversation associated with the prospect you seek.  
![](https://help.chilipiper.com/hc/article_attachments/31275636926611)  
  

  2. On the right-hand, the Info menu will be displayed. The information should be under "Person Data". You may need to scroll down and click "Show all fields" if they are not initially displayed in the first view.  

  3. Here's one example of what it should look like. The fields are not updatable.  
![](https://help.chilipiper.com/hc/article_attachments/31275615874323)



If you are a Sales Rep and you do not see the values for the UTM-related fields, it means your Admin may have hidden them for end-users.

You can also check the following articles to get more familiar with your Chat's Inbox:

  * [**Admin** Inbox Setup Guide for Chat](https://help.chilipiper.com/hc/en-us/articles/27570542342419-Admin-Inbox-Setup-Guide-for-Chat)
  * [**Sales Rep** Setup Guide For Chat](https://help.chilipiper.com/hc/en-us/articles/27569006621971-Sales-Rep-Setup-Guide-for-Chat)