Account Identification makes your Chili Piper Chat experience account-aware. By connecting a supported de-anonymization provider such as 6sense or Bombora, you can identify the company behind anonymous website visitors and personalize their chat experience in real time.
This allows you to route high-value accounts to premium booking experiences while showing different journeys to smaller companies — without waiting for visitors to fill out a form.
Table of Contents
- Prerequisites
- Enable Account Identification
- Configure De-anonymized Company Fields
- Use Account Identification in Chat Journeys
- Limitations
Prerequisites
Before enabling Account Identification, confirm the following requirements:
- You have an active 6sense or Bombora subscription with company identification enabled
- Your provider’s web tag is installed on pages where Chili Piper Chat runs
- Chili Piper Chat is already deployed on your website
Enable Account Identification
- Navigate to Admin Center and select Integrations from the left menu.
- Open the Built-In tab and scroll to the Deanonymization Data Provider section.
- Locate your provider (6sense or Bombora) and click Enable.
Once enabled, Chili Piper can begin populating De-anonymized Company fields. Make sure the provider’s script is installed on your website so visitor data can be captured.
Configure De-anonymized Company Fields
After enabling a provider, navigate to:
Admin Center → Data Fields → De-anonymized Company
This section allows you to manage the company data captured from your provider.
Chili Piper includes several pre-mapped fields out of the box, such as:
| Field | Description |
|---|---|
| Name | Identified company name |
| Website | Company domain |
| Industry | Industry classification |
| Employee Count | Estimated company size |
| Annual Revenue | Estimated company revenue |
| Country | Company headquarters location |
Additional fields may be available depending on your provider.
Set the Waterfall Sequence
If multiple providers are enabled, you can control which provider takes priority for each field.
- Select a field in the De-anonymized Company tab
- Under Waterfall Sequence, click Add Deanonymization Data Source
- Select the provider
- Drag providers to reorder priority
Chili Piper uses the value from the highest-priority provider that returns data.
Use Account Identification in Chat Journeys
After configuration, De-anonymized Company data can be used in Chat Journey Audience Rules to deliver different experiences based on company attributes.
- Open the Chat journey you want to configure
- Click Trigger
- Select Show to a specific audience
- Create or select a rule using De-anonymized Company fields
Example use cases:
- Route enterprise visitors to an immediate meeting booking flow
- Show localized journeys based on visitor country
- Prioritize high-value target accounts with personalized messaging
Limitations
- Account Identification for Chat is currently in Beta
- Requires an active 6sense or Bombora subscription
- Identification relies on IP-based de-anonymization; industry match rates average around 30%
- Currently supported only for Chat
- Support for Distro, Concierge, and Orchestrator is planned for future releases
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