Account Identification for Web Visitors

Account Identification makes your Chili Piper Chat experience account-aware. By connecting a supported de-anonymization provider such as 6sense, Bombora, or Leadfeeder, you can identify the company behind anonymous website visitors and personalize their chat experience in real time.

This allows you to route high-value accounts to premium booking experiences while showing different journeys to smaller companies — without waiting for visitors to fill out a form.

Table of Contents

• Prerequisites
• Enable Account Identification
• Configure De-anonymized Company Fields
• Use Account Identification in Chat Journeys
• Limitations

Prerequisites

Before enabling Account Identification, confirm the following requirements:

• You have one of the following:
  • An active 6sense or Bombora subscription with company identification enabled, with the provider's web tag installed on pages where Chili Piper Chat runs
  • A Leadfeeder account with an API key (bring-your-own), or access to Leadfeeder through Chili Piper (Limited Beta)
• Chili Piper Chat is already deployed on your website

Enable Account Identification

1. Navigate to Command Center and select Integrations from the left menu. 
2. Open the Built-In tab and scroll to the Deanonymization Data Provider section.
3. Locate your provider (6sense, Bombora, or Leadfeeder) and click Enable. 
   • For Leadfeeder, you will see two options:
     • Connect your own Leadfeeder account — paste the API key from your Leadfeeder account and click Connect. Usage is billed by Leadfeeder according to your contract with them.
     • Use Leadfeeder through Chili Piper — available in Limited Beta; no separate account or API key is required.
       

Once enabled, Chili Piper can begin populating De-anonymized Company fields. Make sure the provider’s script is installed on your website so visitor data can be captured.

Configure De-anonymized Company Fields

After enabling a provider, navigate to:

Command Center → Data Fields → De-anonymized Company

This section allows you to manage the company data captured from your provider.

Chili Piper includes several pre-mapped fields out of the box, such as:

Additional fields may be available depending on your provider.

Set the Waterfall Sequence

If multiple providers are enabled, you can control which provider takes priority for each field.

1. Select a field in the De-anonymized Company tab
2. Under Waterfall Sequence, click Add Deanonymization Data Source
3. Select the provider
4. Drag providers to reorder priority

Chili Piper uses the value from the highest-priority provider that returns data.

Use Account Identification in Chat Journeys

After configuration, De-anonymized Company data can be used in Chat Journey Audience Rules to deliver different experiences based on company attributes.

1. Open the Chat journey you want to configure
2. Click Trigger
3. Select Show to a specific audience
4. Create or select a rule using De-anonymized Company fields

Example use cases:

• Route enterprise visitors to an immediate meeting booking flow
• Show localized journeys based on visitor country
• Prioritize high-value target accounts with personalized messaging

Limitations

• Account Identification for Chat is currently in Beta
• Requires one of the following: an active 6sense or Bombora subscription, a Leadfeeder account (connected via API key), or access to Leadfeeder through Chili Piper (Limited Beta)
• Identification relies on IP-based de-anonymization; industry match rates average around 30%
• Currently supported only for Chat
• Support for Distro, Concierge, and Orchestrator is planned for future releases