Skip to main content

Account Identification for Web Visitors

Oladele Ogunade
  • Updated

 

Who can use this feature?

Available on Chat
Available to Only Admins
Billing Center Get a Demo

Account Identification makes your Chili Piper Chat experience account-aware. By connecting a supported de-anonymization provider such as 6sense or Bombora, you can identify the company behind anonymous website visitors and personalize their chat experience in real time.

This allows you to route high-value accounts to premium booking experiences while showing different journeys to smaller companies — without waiting for visitors to fill out a form.

Table of Contents

Prerequisites

Before enabling Account Identification, confirm the following requirements:

  • You have an active 6sense or Bombora subscription with company identification enabled
  • Your provider’s web tag is installed on pages where Chili Piper Chat runs
  • Chili Piper Chat is already deployed on your website
Note: The de-anonymization logic is embedded in the Chili Piper Chat script. No additional code changes are required once your provider’s tag is installed.

Enable Account Identification

  1. Navigate to Admin Center and select Integrations from the left menu. 
  2. Open the Built-In tab and scroll to the Deanonymization Data Provider section.
  3. Locate your provider (6sense or Bombora) and click Enable. 
    image (14).png

Once enabled, Chili Piper can begin populating De-anonymized Company fields. Make sure the provider’s script is installed on your website so visitor data can be captured.

Note: Integrations are disabled by default. If you use both 6sense and Bombora, you can enable both providers.

Configure De-anonymized Company Fields

After enabling a provider, navigate to:

Admin Center → Data Fields → De-anonymized Company

This section allows you to manage the company data captured from your provider.

image (16).png

Chili Piper includes several pre-mapped fields out of the box, such as:

Field Description
Name Identified company name
Website Company domain
Industry Industry classification
Employee Count Estimated company size
Annual Revenue Estimated company revenue
Country Company headquarters location

Additional fields may be available depending on your provider.

Set the Waterfall Sequence

If multiple providers are enabled, you can control which provider takes priority for each field.

  1. Select a field in the De-anonymized Company tab
  2. Under Waterfall Sequence, click Add Deanonymization Data Source
  3. Select the provider
  4. Drag providers to reorder priority
image (15).png

Chili Piper uses the value from the highest-priority provider that returns data.

Use Account Identification in Chat Journeys

After configuration, De-anonymized Company data can be used in Chat Journey Audience Rules to deliver different experiences based on company attributes.

  1. Open the Chat journey you want to configure
  2. Click Trigger
  3. Select Show to a specific audience
  4. Create or select a rule using De-anonymized Company fields
image (18).png
image (17).png
Note: If no provider is enabled, the option to target de-anonymized visitors will not appear. You’ll see a link to enable a supported provider directly from the Journey builder.

Example use cases:

  • Route enterprise visitors to an immediate meeting booking flow
  • Show localized journeys based on visitor country
  • Prioritize high-value target accounts with personalized messaging

Limitations

  • Account Identification for Chat is currently in Beta
  • Requires an active 6sense or Bombora subscription
  • Identification relies on IP-based de-anonymization; industry match rates average around 30%
  • Currently supported only for Chat
  • Support for Distro, Concierge, and Orchestrator is planned for future releases

 

Related articles

Comments

0 comments

Please sign in to leave a comment.