1. Add this checkbox field in Salesforce on Contacts and Lead objects: “No show”, field name has to be “No_Show_CP”. By default it should be false.
2. With the Chili Piper browser extension, you can change this field to true from the meeting in Google Calendar.
3. Create a “No Show” field in Outreach and map it to the Salesforce field for both leads and contacts.
4. Start a sequence once this field changes via Outreach triggers. This sequence can have anything between 3 steps and 7 spanned over a 2 months period depending on your cycle.
Here’s an example trigger: