HOT TAKES
After we released our demo form conversion rate report in January, we got a lot of follow-up questions. One of the most popular requests was for conversion rates based on company maturity.
So… we pulled those numbers.
Major kudos to those of you who requested these numbers, because wow. There are huge discrepancies between Series A and Post-IPO:
As companies grow in maturity, their Qualified Booked Meeting Conversion Rate also increases. Our interpretation is that the more mature companies get, the more mature their entire GTM motion becomes — high conversion rates are a team sport, after all!
So if you’re Series A and your conversion rate from qualified hand-raiser to booked meeting is above 59%, you’re well above average. Good for you! 🎉
Are there other segments you’re curious about seeing benchmarks for? And any additional parts of the funnel? Reply to let me know, we’d love to keep sharing these insights!
WHAT’S NEW AT CHILI PIPER
Add a lead or a contact directly to a Salesforce Campaign with Distro! Now you can track even more in your Salesforce Campaigns, without a gazillion workarounds.
🤓 Custom Webhooks for Booking Events
We can now send the same data as we do with Zapier to any webhook (POST request). If you have a system outside of just Zapier and you want to automate or retrieve that data, Chili Piper can do that for you.
This new update in Handoff makes Ownership Queues "strict", preventing a Booker from hand-picking an assignee in an ownership queue. They're restricted to just the "matched" owner
Automatically convert a lead into a Contact, Account, or Opportunity... directly in Distro! Here's a Help Center article with more details on how to set this up in Distro.
For all product updates, check our product update hub in the Help Center.
ADD TO CALENDAR
March 7 (tomorrow!): Join us and our friends at Hotjar for a webinar all about demo requests. We’ll discuss how to get more demos, real benchmarks you can compare your conversion rates to, and how to work with your sales team to make sure they actually convert to meetings and opportunities.
March 12: Learn how HubSpot, Mobileforce and Evenbound remove friction from their funnel to close more leads into paying customers
March 21: Customer-only webinar! See how Chili Piper uses lead routing software (AKA Distro) from pre-sales to post-sales and beyond! Register here. 🕺
March 26: Heading to Vegas for Adobe Summit this month? Save your spot at the best cocktail party of the event (I may be biased).
March 28-29: If you’ll be at SaaSOpen check out our co-founder Alina’s session on the Founder Stage
SPICY INDUSTRY UPDATES
- Have you ever heard a peer say a channel “doesn’t work”?
- “Let’s just send an email”
- Is this thinking outside the box?
- What to do if you’re stuck in ‘order-taker’ mode
- Ever been derailed by your CEO?
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