We analyzed almost 4 million form submissions across our entire customer base to find the average conversion rate from form fill to booked meeting:
🌶 30-40% with manual follow-up
🌶 66.7% with Form Concierge
🌶 69.2% with Concierge Live (live calling add-on)
We also broke down the average conversion rate by industry. 👀
Feel free to reply to this email or reach out to your CSM if you’re curious which industry category you were sorted into.
CHILI PIPER PRODUCT UPDATES
Note: These updates are all on the Fire Platform.
Check the full list of updates here.
1. Field Updates with Variable Fields
With Distro, you’ve always been able to add “Field Update” nodes to any path. But you were limited to updating to "static" values.
But now, you can update using variable fields. For example, you can update the “Matched Account” Field with the actual Account ID of the actual Matched Account.
Here’s a video that does a much better job of explaining how to use this.
Relevant Product: Distro
2. Search nodes in Chat
You can now search for nodes within chat using command + F (control + F on PC).
Relevant Product: Chat
Full list of product updates here
PRODUCT WEBINAR
We’re showing off our flows 💅
Curious how Chili Piper is using Chili Piper?
Now’s your chance.
We’re showing off our top-secret internal Distro flows in a live webinar 👀
Your hosts will be Andrew, our RevOps Solution Manager, and Nathan, our Distro Product Manager.
They’re basically my go-to experts for all things Salesforce Flows — so be sure to bring your questions!
SPICY OPS
Convert “Deskless” Buyers using Instant Live Calls
Some buyers are always on the move. They’re not sitting at a desk all day, checking emails or meticulously planning meetings on their calendar.
The key to converting these buyers? Strike while the iron is hot.
AKA… giving them a choice between booking a meeting or connecting via live call.
❌ Before:
- A buyer submits a demo request form.
- They receive an email follow-up to schedule a meeting.
- Days (or weeks) pass before a meeting actually happens—if they even show up.
- The sales rep spends time chasing the lead, with low success rates.
✅ After:
- A buyer submits a demo request form.
- Instead of waiting for an email, they are immediately connected with a sales rep.
- The sales conversation happens in real time, right when interest is at its peak.
- More conversations, more conversions, and no wasted time on no-shows.
Read our article to learn how this works + use cases
If you have Concierge, this functionality is included with your existing subscription 🔥
Want more SpicyOps? Check out our complete SpicyOps Library.
ADD TO CALENDAR
February 26: Check out our Salesforce + Distro Flows in a live webinar, hosted by our internal Salesforce experts. Register here.
2025 events calendar: Check out our list of can’t miss events for marketing and sales leaders
P.S. Want to help shape Chili Piper’s product roadmap? Fill out this
4-question survey.
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