[Jan 8th 2025] The Sauce 🌶 | Our "Marketing Resolutions" for 2025

CHILI PIPER PRODUCT UPDATES

Note: These updates are all on the Fire Platform.

Check the full list of updates here.

1. Relate Meetings to CRM Objects (End User Control)

Events are automatically related to CRM objects (Opportunity/Case in Salesforce, Deal/Ticket in HubSpot).

But now, end users can update Opportunity, Deal, Case, or Ticket directly from ChiliCal Scheduler. This is handy in case ChiliCal associates the meeting with the incorrect Opportunity, Deal, etc.

Relevant Product: ChiliCal

2. Let Prospects choose the Meeting Type

Yepppp. After your prospects submit a form on your website, you can give them the option to choose between multiple different meeting types.

You can now see conversions from form submission to calendar displayed to meeting scheduled. You can also filter by Router and timeframe.

Relevant Product: Form Concierge (Fire)

3. Speak your Customers' Language 🇫🇷 🇩🇪 🇮🇹 🇯🇵

Set copy and translations for the calendar, confirmation screens, field labels, and error message translations.

Learn how to set it up here.

Relevant Products: Form Concierge, Chat, ChiliCal

Check out the full list of product updates here

SPICY OPS

Assign ABM Leads to the Right Target Account Owner

Here’s a problem we hear come up again and again:

2 Leads from the same Account are being routed to different reps.

Each rep works the Leads separately.

Until someone eventually realizes you have two reps working the same Account… and the prospect is reassigned.

Everyone’s least favorite nightmare situation.

That you can avoid with Chili Piper 💁‍♀️

First, make sure every member of the buying committee is routed to the right rep by setting up your Rules in Concierge.

You can set your rules to include all the following:

• An existing Contact in an existing Target Account
• An existing Lead in an existing Target Account
• A new Record in an existing Target Account

Read our article to get the full scoop.

Relevant products: Form Concierge, Distro, Chat

Want more SpicyOps? Check out our complete SpicyOps Library.

ADD TO CALENDAR

January 15: Join our live marketer’s hangout (not a webinar!) to hear about our biggest marketing wins (and flops) of the year. If you’re feeling brave you can share yours with the group, or just listen in and get some inspo for a fresh new year!

March 3-5: 3 days in a spa resort, talking about all things GTM with other GTM leaders? Uh… yes, please. Get on the waitlist.

2025 events calendar: Check out our list of can’t miss events for marketing and sales leaders

SPICY CONTENT

• This post aged well
• Where most B2B marketers are wasting $ on paid search
• 4 of our best marketing stunts of 2024
• Real data on why sales + marketing alignment is important

P.S. We’ll be releasing our annual conversion rate benchmark report later this month. Any specific questions you’d like answered?