HOT TAKES
How good is your conversion rate? We finally have the answer to that question.
We gathered data from nearly 3 million form fills, so you can see how you compare to other Chili Piper customers!
TL,DR: The average conversion rate from form fill to booked meeting is 65.09% for Chili Piper customers — compared to an overall average of 30-40%. Being 50% higher than average ain’t bad.
Nice job, everyone! 🥂
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We even broke these numbers down by industry. (The discrepancy between industries is honestly mind-blowing.)
See how your conversion rates stack up
PODCAST SPOTLIGHT
Our podcast Demand Gen Chat is on hiatus! In the meantime, check out these marketing podcasts our host and Head of Demand Gen, Tara Robertson, is loving right now:
Is there a podcast (work-related or not!) that you can’t stop listening to? Reply to let me know, I’m always looking for more to add to my queue.
WHAT’S NEW AT CHILI PIPER
“Distro is on fii-iiiiiiiiiire”
In case you missed the new Alicia Keys cover, Distro has a spicy new look — which means building out routes is easier than ever. Here’s what’s new in Distro:
🕺 Routing is better in Flow Builder. Triggers, routing rules, field updates, SLAs and more… all in the same screen
🕺 Debug routes before pushing publish, so you can make sure everything is running smoothly before you push your flows live.
🕺 Calibrate distribution by crediting reps who get a bad lead (or skipping someone who got too many)
Click here to see everything else that’s new.
ADD TO CALENDAR
February 14: We couldn’t think of a better day to talk about sales + marketing alignment. Join the live webinar to learn how you can start working more effectively with your counterparts in sales to close more business
March 28-29: If you’ll be at SaaSOpen don’t miss our co-founder Alina’s session on the Founder Stage
Check out our upcoming events tracker to see where Chili Piper will be next!
Feel free to use this doc for your own planning -- just make a copy and customize it to your team’s needs.
SPICY INDUSTRY UPDATES
- What do sales reps really think when they get a lead from a Slack community?
Are you underpaid? Contribute to the DG compensation report - Do you have a ‘wins’ folder? What did you name yours?
- Did you know Friday was ‘Quitter’s Day’? How are you doing with your resolutions so far?
P.S. Did you set a reading target for this year? I’m trying to read 50 books this year to be in the top 1% of US-based readers. Send any book recommendations my way!